Financial Services professional with 12+ years of experience, combining an MBA with a Computer Science engineering background. Delivers measurable results for leading banks across KSA, the UAE and the wider GCC, spanning cards & payments modernization, AI and data-led transformation, and the launch of liability, lending and digital products worth over SAR 1 billion.
Works across the financial services industry, including retail, commercial and Islamic banks, capital markets, central banks and regulatory bodies, and insurance. Relies on analytics and data-backed innovation to bring quantifiable transformation, with technology as the enabler.
Accenture
Cards management platform migration for a leading KSA bank; AI & data analytics portfolio for a major UAE bank with a K-means customer segmentation framework; a 12-initiative mass-segment retail roadmap; and end-to-end launch of a global liabilities product.
Mass-segment customer segmentation
K-means clustering to define actionable retail micro-segments for targeted growth initiatives.
Credit-risk scoring (PD model)
Probability-of-default model to support underwriting and portfolio decisions.
Retail churn prediction
Early-warning model flagging at-risk customers for proactive retention.
Next-best-action recommender
Recommendation engine matching customers to the most relevant product or offer.
Financial Services
MBA